MICRO & NANO-CREATORS
Micro-creators (5k-100k followers) and nano-creators (1k-5k followers) may not have massive reach, but they drive outsized relevance with engaged niche audiences.
We select creators with fluency explaining complex subjects and can tell compelling stories.
For enterprise tech firms struggling to resonate with specialized buyers drowned in excessive ads and media, aligning with a few vetted creators can efficiently showcase authentic value, establish trust in capabilities, and validate differentiated positioning through reviews..
WHY USE
CREATORS?
Influencers provide credibility. As third parties viewed as experts, their authentic engagement, content and transparent reviews establish vital social proof of why an audience should trust and care about your unfamiliar solution.
CREATOR MANAGEMENT
Research
Signet thoroughly examines the market landscape to identify key micro and nano-influencers respected by a client's ideal buyer profile. We vet creators for relevance and audience quality.
Alignment
Our team reaches out to targeted creators, establishing relationships and mutual value. We align on an educational content strategy in line with the client's positioning.
Activation
Signet and creators collaborate to produce authentic content (reviews, use cases, comparisons) on behalf of the client. This content efficiently generates niche awareness, trust signals and lead generation.
INTEGRATED PUBLIC RELATIONS
Creator/influencer marketing integrates seamlessly with public relations to drive greater awareness impact for B2B tech companies.
PR builds brand visibility via editorial feature stories in media outlets. Meanwhile, aligned creator content and reviews establish crucial third-party social proof and trust.
The niche credibility and authentic validation from both nano creators and niche journalists demonstrate market resonance to investors and prospective customers alike.
An integrated approach magnifies visibility further through audience crossover.
READY TO EXPLORE?
+1 (619) 202-4809
hello@signetscience.com
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